‘Bubbaclaus’ Campaign Generates $50,000 for Charities


Little St. Nick is on Bubba's List

Bubba Watson has seen a lot on social media. He’s caused much of it too.

After six years of challenging and engaging his fans in a fun, and oftentimes funny, series of contests like wrapping themselves as Christmas presents or building snowmen out of things nearby to win one of his signature PING pink drivers and more, the seventh annual “Bubbaclaus” evolved from good fun to goodwill.

In 2012, the Pensacola, Florida, native and 12-time winner on the PGA TOUR first rolled out the campaign when his first major championship win at the Masters led to a massive, unexpected wave of new followers on social media.

New in 2018, however, the six-day Bubbaclaus event generated $50,000 in charitable impact. The charities to receive donations – spanning youth golf and children, to military, adoption, disaster relief, and, of course, Christmas nonprofits – were all nominated for consideration by Watson’s followers.

All winners were selected by Bubba personally.

“I wanted to learn about all of them,” Watson said. “Each day, we would read up on every charity that was nominated. There wasn’t a specific criteria, really, other than the category. There were always a few charities that stood out, a few that we felt the donation would have a significant impact for, so I picked from those.”

The winning nonprofits – all of which received donations from Bubba himself, with many receiving matching donations from his partners PING, Oakley, Travelers and Jockey Being Family – in their respective categories are as follows:

Read full list here

Bubba's Introduction

Announcing the Winner!


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